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Food Photography in Las Vegas

Uber is proof that new technology and innovative thinking can take an entire industry by storm. Obviously they aren’t the only ride-sharing company but they certainly are the largest. Launching in 2009, they are currently valued at over $50 billion. It’s an amazing company that created an infrastructure of millions of drivers in metropolitan cities around the world. It should come as no surprise that Uber decided to utilize this network in other areas and now they have with UberEATS.

Delivery drivers for food is nothing new. It’s almost hard to imagine eating a pizza without having it brought to my home, to the studio on a photo shoot, or during a meeting with fellow photographers. For my wife, it’s Chinese food…The driver for our local Chinese restaurant knows us so well that every time he drops off our General Tso’s Chicken, he remembers the names of our dogs. Taking it another step further, there are other third party food delivery services who can bring you meals from restaurants who don’t have food delivery themselves. It’s a great concept and proof that entrepreneurial ideas can really create success stories. Companies like Postmakes, Grubhub, Caviar, and others have been doing 3rd party food delivery for a while now in larger cities. The biggest problem all of them have though is having a network of drivers in areas that can pick up the food and get it to the customer in a timely manner. It’s always been this inustry’s Achilles heel.

Whenever I order pizza, I always ask for a weird request. In this case I asked the delivery driver to draw a robot on the box. If they do...extra tip!

Whenever I order pizza, I always ask for a weird request. In this case I asked the delivery driver to draw a robot on the box. If they do…extra tip!

UberEATS solves that problem. Their massive system of drivers and their already well-designed phone app made food delivery a no brainer concept for them. Living in Las Vegas, I had never heard of UberEATS upon their initial launch because they were only starting with a handful of cities. As they started to expand into new areas, Las Vegas made the list. It made perfect sense too, as Las Vegas has a huge variety of restaurants ranging from family owned bistros to chain restaurants, fine dining restaurants with the “old Vegas” feel up to high-energy restaurants with celebrity chefs, and everything in between. My wife and I love eating out and experimenting with new restaurants and I’m lucky that most of my friends do too.

Before UberEATS launches into a new city, they want to have a huge menu of restaurants (no pun intended) already loaded in the app. As such, they needed photographers to shoot food for a LOT of restaurants prior to them going online. That’s where I come in…I was contracted to be one of the few local photographers in Las Vegas to work with local restaurants in their network to capture great looking food photos to represent them in the UberEATS app. I was excited to get this contract for several reasons; first, because I love the creativity that you can add to food photo shoots, but second, because I knew I would be introduced to restaurants all over Las Vegas for the first time. Best of all, I was getting paid for this…it was a win/win/win!

Photo I shot for Soho Sushi Burrito...an innovative new food concept to hi Las Vegas.

Photo I shot for Soho Sushi Burrito…an innovative new food concept to hit Las Vegas.

UberEATS’ goal was to photograph 100 restaurants in 30 days between three photographers. It was an ambitious venture, no doubt. As I’m writing this, I was a bit curious how many I actually shot for them in that first month and I was amazed to discover my count was 48. All my friends and family pretty much never saw me for the month of August of this year. Because we had so many different restaurants to shoot, the staff at UberEATS gave me a pretty organized schedule, keeping me shooting an average of 3-4 restaurants a day in geographically close locations. The only downside was that they needed the photos immediately after I shot them, so I had to rush home that night and do all the post-processing on the images within hours after shooting them. Their requirements were that I only shoot 3-5 dishes and what we call in the industry, a “Hero Shot”, meaning a masthead image that they will use to represent the restaurant as a whole. The shoots themselves were generally very quick. Unlike many of my other food shoots I do for restaurant menus, billboards, etc., I had little time to actually prep or light the dishes. These weren’t complex photo shoots where lots of staging could be done to make the items look perfect, so instead I had to do the best I could in a very short amount of time with minimal lighting effects at my disposal. Once in a while I could setup lights in the restaurant to get a desired effect, like I did with this shoot I did for Holsteins’s inside the Cosmopolitan Hotel, but most of the time I was using natural light with a reflector or two on the table using very low-tech methods to get the desired effect.

Behind-the-scenes of my shoot at Holsteins Shakes & Buns inside the Cosmopolitan Hotel. I had no natural light to work with so I had to setup a series of lights and reflectors around the room to best capture their amazing burgers, shakes and side items.

Behind-the-scenes of my shoot at Holsteins Shakes & Buns inside the Cosmopolitan Hotel. I had no natural light to work with so I had to setup a series of lights and reflectors around the room to best capture their amazing burgers, shakes and side items. Here you can also see my staging area of the different items that needed to be photographed.

 

One of my favorite photos from the Holsteins shoot. All their food looked amazing!

One of my favorite photos from the Holsteins shoot. All their food looked amazing!

One thing I can say is that this assignment gave me a lifetime of education in a few weeks of shooting. I couldn’t rely on the ability to take a lot of time to do these shoots, so I had to provide high quality photos in a very short amount of time. My average amount of time I would spend shooting an entire restaurant was less than 45 minutes. On my normal food shoots, I could easily spend that much time (or more) shooting just one dish.

Behind-the-scenes at El Sombrero Mexican Bistro. One of the most amazing restaurants in Las Vegas, they have been a fixture of downtown since 1950. The owner truly understands the importance of visually interesting food and it shows!

Behind-the-scenes at El Sombrero Mexican Bistro. One of the most amazing restaurants in Las Vegas, they have been a fixture of downtown since 1950. The owner truly understands the importance of visually interesting food and it shows!

 

The Shrimp Diablo Taco at El Sombrero Mexican Bistro. They were nice enough to let me sample this dish after the shoot and it was by far the best taco I've ever had!

The Shrimp Diablo Taco at El Sombrero Mexican Bistro. They were nice enough to let me sample this dish after the shoot and it was by far the best taco I’ve ever had and these guys take Mexican food to a whole new level!

 

What do I shoot first? Behind-the-scenes at Joe's New York Pizza

What do I shoot first? Behind-the-scenes at Joe’s New York Pizza

 

Nothing beats a great stromboli!

Nothing beats a great stromboli!

Aside from the crazy shooting schedule, the immediate retouching needs that were required, and the many miles of driving from one restaurant to another, this has been a really awesome project to be involved with. Shooting food is a lot of fun and granted, there are only so many ways you can photograph a pizza to make it look better than the last pizza you shot, the variety of restaurants I worked with was fantastic. I remember one day I shot lox and bagels at the Bagel Café, Shrimp Pad Thai at Ocha Cuisine, Pesto Turkey Sandwiches at PublicUS, frozen smoothies at Pineapple Park, and wrapped it all up shooting sushi wraps at SoHo Sushi Burrito.

Behind-the-scenes at Madhouse Coffee. This place really was a madhouse too. I remember how busy this place was, which is always a good sign of a quality coffee house. Lots of great things to drink and eat here!

Behind-the-scenes with the owner of Madhouse Coffee. Sometimes you have to get creative on where  you stage things for these shoots inside of busy restaurants. Here, we decided to shoot on a bench instead of a table as it made for an easy place to shoot and also provided a nice look as well. 

 

These guys love to make food visual. Everything from their drinks to their sandwiches and especially their chocolates...all look too beautiful to eat!

These guys love to make food visual. Everything from their drinks to their sandwiches and especially their chocolates…all look too beautiful to eat!

 

Behind-the-scenes with some of the team at Tbaar. This hidden gem on Las Vegas Blvd. makes all their smoothies with fresh fruit, which really helps to make for some great photos!

Behind-the-scenes with some of the team at Tbaar. This hidden gem on Las Vegas Blvd. makes all their smoothies with fresh fruit, which really helps to make for some great photos!

 

Mango Orange Smoothie at Tbaar.

Mango Orange Smoothie at Tbaar.

 

It's not easy being green, but is sure can photograph well at Tbaar!

It’s not easy being green, but is sure can photograph well at Tbaar!

Of course one of the benefits of all this networking is occasionally some restaurants call me back and book me to do more shoots for them. One such client is Soulfish Poke, who now has several restaurants around Las Vegas. Not only does their food taste incredible but their chefs put in a huge amount of effort to make their bowls look amazing too. As someone who works in the visual arts I can appreciate that how your meal is presented can be just as important as how it tastes and these guys do a great job at both!

 

Behind the scene with the chef at Soulfish Poke. As this was a contracted shoot from the restaurant, I was able to spend a bit more time in the staging and lighting for these items.

Behind the scene with the chef at Soulfish Poke. As this was a contracted shoot from the restaurant, I was able to spend a bit more time in the staging and lighting for these items.

 

Quality staging, lighting, and composition makes a huge difference in food photography!

Quality staging, lighting, and composition makes a huge difference in food photography!

 

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My favorite photo from the Soulfish Poke shoot. We had a lot of fun staging this one!

One of my favorite photos from the Soulfish Poke shoot. We had a lot of fun staging this one!

So, if you haven’t loaded UberEATS on your phone yet, I highly encourage you to do so. Their drivers can get food to you super-fast and I can attest that for the majority of restaurants I worked with, the food tastes as good as it looks. Special thanks to UberEATS and the cooperation of all the restaurants I have worked with over the last three months in their amazing food preparations, wonderful staff, and making the process of photographing their signature dishes such a pleasant experience!

If you are a a restaurant, catering company, private chef, or mobile food truck and want to get some amazing photos of your food items, please give me a call today to get you the high-quality photos you are looking for. We can do food shoots for your menus, menu boards, social media, website, marketing materials, and more!

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Photography Around Lake Mead

When people come to Las Vegas they think of the bright lights, world class shows and restaurants, gambling, and shopping galore. What many tourists who come here don’t know is that right outside of Las Vegas are nature areas that are not only amazing to visit, but also very easy to get to. To our West we have the Red Rock Canyon State Park and to the Northeast we have the Valley of Fire State Park, both of which are easy to get to but because of this fact, many tourists travel to these destinations in search of that magical photo. The problem is, when they arrive, they soon realize that they are in mixed company with the thousands of other out-of-towners with the same idea. It’s not to say that you can’t get an amazing photo in these two locations as both of these locations are certainly worth the trip, it is just that if you want to have some amazing photos without the bus loads of tourists rampaging through the area, then there is a different destination to consider.

Lately I’ve been getting a lot of requests for photo shoots from couples wanting engagement photos, family portraits, or even hiking photos from one of the surrounding nature areas outside of Las Vegas. Most people think of Red Rock right away and usually decide against Valley of Fire because of the longer drive (about 1 hour outside of Las Vegas) and busy roads from tourists. What I have discovered is that a better choice might actually be in the areas around the Lake Mead National Park (Specifically what is referred to as the Lake Mead National Recreation Area).

One of the locations I found while I was out scouting on the south west side of Lake Mead. Out here are some amazing canyons and rock formations but like many of the really great locations, 4-wheel drive is recommended.

One of the locations I found while I was out scouting on the south west side of Lake Mead. Out here are some amazing canyons and rock formations but like many of the really great locations, 4-wheel drive is recommended.

 

One of the great pleasures of being a photographer in Las Vegas is that we have so many wonderfully talented people here. I recently did an awesome shoot with local model Kalliann Haas at some of my favorite secret Lake Mead locations. If you are an avid reader of my blog, you’ll know that Kalliann is the model I shot for the Las Vegas Review Journal article that was written about me last year. A full-time professional model, Kalliann is really a tomboy by nature who’s hobbies including Quad racing and drifting race cars. By day though, you can see Kalliann as a showgirl street performer or working as a model for tradeshows and conventions.

Vegas Showgirl / Street Performer Kalliann Haas shows off her amazing costume at the Welcome to Las Vegas Sign.

Vegas Showgirl / Street Performer Kalliann Haas shows off her amazing costume at the Welcome to Las Vegas Sign.

Even the most beautiful supermodels though are aided by the talents of a great makeup artist. Over the years I’ve really learned that excellent makeup application for photo shoots is just as essential as the location, wardrobe, and even photography. It’s a collaboration of talents that all make a great shoot come together, whether you are a professional model or just a 9-to-5er looking for some spectacular wedding photos. I almost always recommend now that for any high end photo shoot like a wedding or portraits, that all parties (yes, even the guys) get some form of professional makeup application. Some makeup artists prefer to work in the confines of a studio or makeup counter, but in a crazy town like Las Vegas, you have to be prepared to work in the weirdest of conditions. One of my favorite professional makeup artists here in Las Vegas is Alyxandra Joy, who can work her magic in the strangest places possible. Here you can see her doing a 1-hour makeup job on Kalliann from the back of her car in the parking lot of Texas Station. Welcome to Las Vegas. 🙂

Alyxandra Joy is used to working on everyone from world famous models to brides on their wedding day. Today, she's applying makeup in the front lines with model Kalliann Haas.

Alyxandra Joy is used to working on everyone from world famous models to brides on their wedding day. Today, she’s applying makeup in the front lines with model Kalliann Haas.

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After makeup, we then headed out to Lake Mead. As we traveled along the roads surrounding the area, we stopped to get photos at some very cool places. Locations most people wouldn’t even know existed complete with large rock formations, deep canyons, and big, beautiful skies.

Kalliann shows her true colors...in her off-roading attire out at Lake Mead.

Kalliann shows her true colors…in her off-roading attire out at Lake Mead.

 

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When most people visit any of the destinations around Lake Mead, they think of rocky beaches, busy marinas and boat docks, and that’s about it. As a Las Vegas native I’ve had the luxury of exploring all around Lake Mead and every time I do, I discover new and exciting areas that most people would never realize is even there. For starters, there are the red rock formations. Yes, you heard me right. Most people associate Lake Mead with brown dirt and rocks but if you know where to look, there are some awesome places to have photo shoots done around Lake Mead that are not only exceptionally easy to get to (if you know where to go) but also resemble exactly what you see at Valley of Fire but with a much shorter trip and a lot less tourists. When people ask me to shoot their wedding or engagement photos at Valley of Fire or Red Rock Canyon, I now suggest we shoot at Lake Mead for these reasons. Plus, there are a lot less park rangers to deal with.

The best part of shooting against these beautiful red rocks is that whether you are wearing jeans and leather or a full length wedding gown, everyone can look beautiful in such an amazing setting.

The best part of shooting against these beautiful red rocks is that you can look incredible whether you are wearing jeans and leather or a full length wedding gown or tuxedo.

Red colors look AMAZING against the red rocks out at Lake Mead!

Red colors look AMAZING against the red rocks out at Lake Mead!

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Lake Mead is famous for it’s easy-access marinas so boating and WaveRunners are a common sight all through Lake Mead from the Boulder Basin Las Vegas Boat Harbor to the Calville Bay Marina, but there are very few places to actually go swimming around Lake Mead. The most popular place is Boulder Beach where many tourists go to swim as well as many Las Vegas locals as well. While there are no lifeguards on duty, it doesn’t stop people by the hundreds from visiting the small, rocky beach every day during the summer months. Many photographers I know have attempted to do photo shoots in the area only to leave in frustration because the photos frequently have litter in them from the unclean beach or random swimmers in the shot. I was one of them too many years ago…that is, until I decided to scout out some great water locations to shoot in that were not only safe, but off the beaten path resulting in unobstructed beauty like no other place in Southern Nevada, as you can see from our great photo shoot.

 

Lake Mead at sunset can be one of the most beautiful areas in southern Nevada to photograph. The key is knowing where to go. Shhhhh....it's a secret I share only with my clients. :)

Lake Mead at sunset can be one of the most beautiful areas in southern Nevada to photograph. The key is knowing where to go. Shhhhh….it’s a secret I share only with my clients. 🙂

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A talented model who is confident in her poses makes any photo shoot easy! Great job Kalliann!

A talented model who is confident in her poses makes any photo shoot easy! Great job Kalliann!

 

Special credits go to:

Model: Kalliann Christine Haas. For booking information contact Kalliann at kalliannhaas1@cox.net or see her full portfolio at www.modelmayhem.com/kalliannchristinehaas.

Makup: Alyxandra Joy.   For booking contact Alyxandra at 11alyx11@gmail.com or by phone at 702-722-7400.

If you are looking to book some amazing outdoor scenic photos near Las Vegas, I highly recommend shooting at Lake Mead. I know all the great spots to shoot at they are easier to get to than you might realize…you just need to know where to look. If you’re interested booking a shoot, give me a call at 702-204-1740 or email me at adam@shotbyadam.com.

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Trade Show Photography in Las Vegas

Las Vegas is the trade-show and convention capital of the world and is home to three of the top ten largest convention centers in the United States. Over 5 million exhibitors and attendees conduct business in Las Vegas conventions every year with over 11 million square feet of meeting, event, and trade show space Las Vegas has been the ultimate destination for major business events for decades. The Las Vegas Convention Center has over 2 million square feet of exhibit space alone.

Some of Las Vegas’ larger conventions include exciting and well publicized events such as the Consumer Electronics Show (155,000 attendees), Automotive Aftermarket Industry Week (140,000 attendees), the National Association of Broadcasters (98,000 attendees), and many others. Other conventions, such as the World of Concrete event may seem less exciting but they still bring in over 50,000 people to Las Vegas helping to fuel our local economy. Throughout the year I am booked to photograph many of these different conventions, both big and small. I’m frequently asked what it’s like to photograph at some of these events so I wanted to share what the experience is like to be a trade show and convention photographer.

It never ceases to amaze me at how many different activities can be taking place at one time or throughout the sometimes multiple days of a large convention. To maximize the time at a multi-million dollar convention, organizers need to be as efficient with their time as possible knowing that many thousands of people will be in attendance. It is common at a major convention to have an exhibitor floor, keynote lectures, luncheons, and classes all taking place simultaneously. At night, after the convention floor closes, that can be where the real fun begins with corporately sponsored After Parties used to groom prospective clients or celebrate a new product launch.

After Party at the Gallery nightclub for PC Gamer Magazine. They were hosting a special event during the Consumer Electronics Show of a new game roll-out and had devilish models posing with guests.

After Party at the Gallery nightclub for PC Gamer Magazine. They were hosting a special event during the Consumer Electronics Show of a new game roll-out and had devilish models posing with guests.

 

To preserve these experiences of the convention itself, event management call upon one or more professional event photographers, such as myself, to capture the highlights. These photos can be used for everything from press releases to marketing materials to next year’s show. Occasionally I’m booked to shoot for the “Dailies”…the daily newsletters published by the event to highlight the previous day’s news and sometimes I’m hired to shoot for individual booths who want professional photos for their company prospectus or newsletters for their clients as well. Typical Daily photos might be people interacting in a booth doing a product demonstration, busy aisles filled with attendees, or photos of keynote speakers.

A company salesperson is demonstrating their latest video editing software to a potential client.

A company salesperson is demonstrating their latest editing software to a potential client.

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Discussing microphone technology in a trade show booth.

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Drone technology is now a very hot topic in broadcasting. Here a company demonstrates one of their drones inside their booth.

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A drone shoots video inside a trade show booth at the National Association of Broadcasters convention.

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Here, NAB President and CEO Gordon Smith interviews the FCC Chairman, Tom Wheeler during a packed house keynote.

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NAB President and CEO Gordon Smith welcomes nearly 100,000 attendees at the 2014 convention opening speech.

While shooting these different events can be a lot of fun, such as when you are photographing “Booth Babes” (A “Both Babe” is a term used to describe promotional models at a convention or trade show. More often than not, they are young women wearing skimpy or revealing outfits with a company logo on it and are designed to interact with conventioneers to get their information for promotional uses or to distribute information about the company and its products or services) while other times you may have to contort yourself with your gear for many hours to get the best shots of keynote speakers or an award ceremony.  

 

Two girls representing the University of Nevada, Las Vegas duke it out in a boxing ring.

Two girls representing the University of Nevada, Las Vegas duke it out in a boxing ring.

 

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The “Photographer Pit” is the area in front of a stage (sometimes taped-off as in in this case) where the photographers can kneel down to get photos of the speakers or entertainers on a main stage. It’s a great place for a photographer to skin their knees, scuff up their shoes, be uncomfortable for sometimes hours at a time, and also get the killer shots!

Photo of keynote speaker from "The Pit"

Photo of keynote speaker from “The Pit”

 

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Photo of famous blogger and host of the PBS show Nova, David Pogue as shot from “The Pit” in front of an audience of over 1,000.

A wider shot of David Pogue on stage. This time with a photo of the live video of his performance behind him.

A wider shot of David Pogue on stage. This time with a photo of the live video of his performance behind him.

When I am booked to shoot an individual booth, there are even different things I can be requested to shoot. Sometimes it is shooting the empty booth before the trade-show even starts. Usually referred to as “Empties”, these photos are frequently used as reference for how the booth was constructed or they can be used to show the neatness of the booth before thousands of attendees pour through it. Sometimes booth photos are shot during peak times of the convention so a company can show how popular they are as exhibitors. As a method of getting attendees into their booths, some companies employ professional entertainers to draw attention to their booth. These might be celebrities, magicians, models, or even celebrity impersonators and I would be brought-in to take photos of attendees mingling with the booth entertainers. Once I was even booked by a Fortune 500 company to take photos of their competition’s booths at a major convention. I had to be a little covert at that one. :-).

Photos of "Elvis" and attendees in the Sage Advisory Services booth at a recent financial expo.

Photos of “Elvis” and attendees in the Sage Advisory Services booth at a recent financial expo.

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One of my clients is Marriott International. Here I shot their booth empty at a recent travel convention.

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Here is the same booth but now during peak hours at the same expo.

Most recently I was booked to be one of three official photographers to shoot the dailies for the NAB Show…the National Association of Broadcasters. Now celebrating over 20 years of having this mega-convention in Las Vegas has grown in attendance every year with the most recent convention having over 98,000 attend. This convention is the third largest such event in Las Vegas consuming every square inch of meeting and exhibition space of the Las Vegas Convention Center and the adjacent LVH convention center as well. There were banquets, award ceremonies, classes, and hundreds of exhibitors showing the latest technologies in the world of broadcasting.  Many of the photos I shot were used on the NAB website and were also picked up through media outlets around the world. One of my photos even made it on The Today Show on NBC, which I was very excited about! Two of my favorite shoots from the event were spending time with and shooting the cast of Everybody Loves Raymond and entertainer Steve Harvey, all of whom received Lifetime Achievement Awards from the National Association of Broadcasters. Not only were these celebrities a pleasure to work with, they were a lot of fun to shoot as well.

Below are some of the over 3,500 photos I shot spanning the four days of this awesome convention:

 

 

The entire cast of the show Everybody Loves Raymond, who were inducted into the NAB Hall of Fame. From left to right: Monica Horan, Doris Roberts, Brad Garrett, show creator Philip Rosenthal, Ray Romano, and Patricia Heaton. I had the wonderful opportunity to spend half of a day photographing this very pleasant group of entertainers and there is no doubt they are very deserving of their award.

The entire cast of the show Everybody Loves Raymond, who were inducted into the NAB Hall of Fame. From left to right: Monica Horan, Doris Roberts, Brad Garrett, show creator Philip Rosenthal, Ray Romano, and Patricia Heaton. I had the opportunity to spend half of a day photographing them and it was a real pleasure to spend time with them all.

 The cast of Everybody Loves Raymond talks about their experiences in their nine award-winning seasons

The cast of Everybody Loves Raymond talks about their experiences in their nine award-winning seasons

The press photo of the cast after winning their award. As of the writing of this blog I have now seen this photo appear on over two dozen different websites and it was also shown on The Today Show on NBC!

The press photo of the cast after winning their award. As of the writing of this blog I have now seen this photo appear on over two dozen different websites and it was also shown on The Today Show on NBC!

Actor and comedian Brad Garrett backstage before mingling with guests at a VIP reception.

Actor and comedian Brad Garrett backstage before mingling with guests at a VIP reception.

Photo of Ray Romano and Brad Garrett during an interview.

Photo of Ray Romano and Brad Garrett during an interview.

Entertainer Steve Harvey at his NAB Award banquet. Steve was inducted into the National Association of Broadcasters Hall of Fame at this event.

Entertainer Steve Harvey at his NAB Award banquet. Steve was inducted into the National Association of Broadcasters Hall of Fame at this event.

Steve Harvey receiving his NAB Hall of Fame award for 2014.

Steve Harvey receiving his NAB Hall of Fame award for 2014.

At some trade-shows, it's all about the gadgets and gizmos.

At some trade-shows, it’s all about the gadgets and gizmos.

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Sometimes the gadgets and gizmos can fit in the palm of your hand. Other times they fly in the air and have multi-million dollar price tags! Yes, this is actually a product demonstration taking place.

If you are exhibiting or hosting a trade-show, convention, or corporate event and are interested in getting some amazing photographic coverage, you should hire the best photographic team in Las Vegas and that’s Adam Sternberg Photography. When you want to book a shoot please email me at adam@shotbyadam.com or call today at
702-204-1740!

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